Friday Night Inc. has entered into an exclusive licensing transaction with legendary hip hop artist, Kurupt.
Kurupt is one of the most influential hip hop artists in the business, having served as the executive vice-president of Death Row Records, and was instrumental in the early careers of some of the biggest names in that genre, from 2Pac and Warren G to Dr. Dre and Snoop Dogg.
On Sept. 15, 2017, the African American brand granted exclusive rights to Alternative Medicine Association LC to grow, process and distribute the Real Kurupt's MoonRock in Nevada.
The Herb website described Kurupt's MoonRock as the strongest cannabis on Earth. The Real Kurupt's MoonRock team has mastered a powerful formula that will now be available in the Las Vegas market, exclusively through Alternative Medicine Association, a Friday Night company.
"We are excited to announce our partnership with AMA in Las Vegas. Our goal has always been to provide the best product at the best price with the highest level of integrity and quality. Partnering with AMA gives us the unique opportunity to be able to do just that," stated a representative for Kurupt.
The agreement comprises a two-year, renewable, exclusive manufacturing, sales and distribution licence for the State of Nevada. The arrangement allows for cross-marketing from both the Kurupt and AMA brands by each marketing team.
Ben Horner, AMA's director of operations, stated: "I am elated to have this relationship. To team up with the legendary Kurupt and his products is an amazing opportunity for us to increase our brand awareness nationwide and for Kurupt to go mainstream in Nevada via the superactive Las Vegas market."
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